IKEA sells insurance
The Swedes can do more than just build good furniture: IKEA now also sells insurance, albeit in far fewer countries. First of all, it's Switzerland's turn, and insurance is already being offered in Singapore. These are sold online, for which IKEA has set up its own channel. The product is called? Hemsäker ?, which comes from the Swedish words for? Home? and sure? is composed.
This insurance product combines the areas of household insurance and, as usual, private liability insurance. The Swiss even have a big advantage here: They can take out liability protection individually and are not tied to the combination product. In Singapore, on the other hand, people have to take both products because they are not available separately.
Adjusted prices at IKEA
As with furniture, IKEA is trying to be comparatively cheap with its new insurance product. The prices for the policy are therefore also adapted to the components that make up the scope of benefits. The customer can select these modules according to his own specifications and thus adapt his insurance cover individually to his needs.
Members of the IKEA family program have a particular advantage. IKEA advertises them with a voucher that is issued after a year without a claim. The aim should be that minor damage should be paid out of pocket without the insurance having to pay for it.
IKEA as a helper in everyday life
Who doesn't know the Swedish furniture store's slogan:? Make your life more beautiful !? This is exactly the plan now, whereby IKEA sees itself primarily in the role of everyday helper. Because the policies can be offered and taken out online, people should be saved from unnecessary trips. It is interesting that IKEA is not really acting as an insurance partner, but that it is Iptiq. The subsidiary of the reinsurer Swiss Re from Switzerland enables the Swede to offer such a service in the first place.
Conclusion: IKEA as a helper for insurance issues
How fitting that IKEA presents itself as an everyday helper in insurance matters relating to private liability and household contents insurance, as the Swedish furniture store has long since made a name for itself with the special service in terms of furnishings. Everything is interrelated and the help for a beautiful, safe home can be seen everywhere.
How good or bad the range from IKEA is currently not entirely clear. Also, no one knows for sure whether it will be possible to book in countries other than Switzerland and Singapore. In any case, the fact is that there are already differences and in the Asian region both insurance modules can only be booked together. In Switzerland, on the other hand, customers can opt for one module.
