Characteristics of good ideas

A good idea is not necessarily only characterized by the fact that it seems easy to implement and that it meets a willing market. There are other characteristics that can be used to identify a good business idea. Very important: the idea takes advantage of a trend. This must not be fully developed, but should rather be in the making. The team that wants to implement the idea must be innovative and should have the ability to turn an idea into a product. It is interesting that an absolutely unique position in the market can even be negative. Because: where there is no competition, there is usually no market. A complete niche product or a super special service does not necessarily have to be good!

In addition, founders of start-ups usually have the necessary motivation to really want to implement their idea. They put everything on one card and bring time and money with them, although they often don't have enough of both. Failures are common, setbacks are normal. They have to be accepted and make the founder stronger. They point out weaknesses that need to be improved and show what cannot work in which way.
In addition, good ideas are spread through networks that are not held together by money. While a certain income or a market position is often decisive for being accepted into a network in established companies, this is not yet the case with start-ups. Shared values and belief in the idea are much more important here. Exchanging ideas with others can maximize profits and reveal mistakes that the founder himself does not see.

The hunger for success must remain

Too quick success can be counterproductive. If a team makes profits too quickly and can place the product directly, the hunger for success often diminishes. Mistakes are made and tolerated, the will to improve something no longer exists. At the same time, the ability to change strategy is lost. If you want to be successful, you have to adapt, and that includes constantly rethinking your own strategy. Especially in the early phase, when there is little money available, the strategy has to be repeatedly adapted to the current circumstances, which sometimes seems quite difficult. Anyone who tries anyway will be rewarded with success. This in turn keeps the sense for new attempts and experiments. At the same time, the vision remains to offer customers something unique and simply to be better than others.
Important skills that a founder brings and that are important for a well-established company can therefore be the following:

• • Ability to adapt is retained
  • agile thinking is present
  • Strategies are adjusted
  • the unconditional will to succeed remains
  • Data evaluations and analyzes are used to find new ways
  • Team remains independent and still uses the skills from the network

Conclusion: Established companies learn a lot from start-ups about the right attitude

Many established companies look down on startups from above. Nevertheless, the founders have some skills that can be of benefit to long-established companies and that allow them to advance further on the ladder of success. Networks should not only be created and used according to status, but above all take personal components into account. The absolute will to succeed must remain, and no one should be discouraged by setbacks. Rather, it is important to adapt and find new ways instead of sticking to the old one. Even if the start-up idea may fail, it still provides valuable information for other companies.